Smart House is a company specializing in wall decal stickers, wall panels and home decor items.

They approached us looking for a rebranding.

Their main goal was to revamp their logo to give it a clean and professional look that elevates their credibility as a business.

In addition, the client mentioned that they are hoping to expand their product range and get into the Home Automation sector in the future.

We took that fact into consideration as well and made sure that the logo is versatile enough to stand the test of time.

After much brainstorming, we came up with a simple yet memorable icon that contains simple geometric shapes that bear resemblance to the main products that they sell, which are wall decal stickers and wall panels.

Orange and red colours were used to make the brand more vibrant and related to the colourful nature of their business, as opposed to the muted shades of blue used in their original logo.

The icon, also known as the logomark resembles the shape of a letter 'S'. It also incorporates a letter 'H' cleverly hidden in the negative space.

As you may have noticed by now, we love to craft logos that have hidden elements and meanings which spark "Aha!" moments in people. :)